Actually Useful — Alex Bailey, Fractional CMO, Strategist and Team Builder

What you're dealing with:

Trying to scale without breaking what already works
Building a marketing function from scratch
You're a technical founder trying to master marketing
Clear on what makes your product different, but not how to communicate it
Feeling overwhelmed by change, ambiguity or competing priorities

What you're thinking:

“Marketing isn't working.”
“Everyone's doing marketing, but nobody owns it.”
“I'm still the bottleneck.”
“Our positioning feels fuzzy.”
“We're growing, but everything feels messy.”

Alex networking with colleagues at an event

Build the team without losing the culture.

You know marketing matters, but you're unsure who to hire, how to structure the team or what leadership capabilities you'll need as the company grows.

I help founders design marketing functions, hire exceptional people and develop future leaders.

Alex facilitating a team offsite session

Clarify the story without losing the essence.

You understand your product deeply, but translating technical complexity into a compelling market position is hard.

My Minimum Viable Identity framework helps you develop positioning, messaging and competitive differentiation in a lean and iterative way.

Laptop open on a desk, representing focused strategic work

Scale sustainably without losing what made you successful.

What worked at ten people doesn't work at thirty. Processes become more complicated, communication breaks down and priorities compete, leaving founders carrying more and more of the weight.

I help founders create structures, processes and ways of working that preserve clarity as the organisation grows.

Book a drop-in

“

I'd highly recommend Alex as a fractional CMO! I worked with her over the past 6 months to hire and onboard our first Growth Marketer. Her questions and thoughtful approach helped us to first clarify and understand our high-level marketing strategy and needs, and then her hands-on work to build and run the hiring process helped us to find the perfect candidate. She has also provided valuable ongoing mentorship and excellent feedback on the new hire onboarding process.

— Annina Bell, Growth at Nearcut and Book in Beautiful

A huge thank you to Alex, our volunteer expert, who provided so much guidance, coaching, and practical support over these past four months! Your patience and partnership were very valuable.

— Cliff Ingabo, Manager at Rippleworks

Working with Alex gave us the clarity we didn't know we were missing. She asked the questions no one else was asking, and the plan we ended up with actually got used.

— Aidan Jeal, Managing Director at Ometry

Strategic marketing leadership for founder-led companies.

What you're dealing with:

What you're thinking:

Build the team without losing the culture.

Clarify the story without losing the essence.

Scale sustainably without losing what made you successful.

Offload what's on your mind.